ABBA's philosophy is
straightforward - prescriptive product formulas based in natural plant
ingredients.
Since 1988, ABBA (developed by
Jim Markham) has unlocked the
spirit of the plant, harvesting nature's bounty, blending fruits, herbs and,
flowers, leaves, roots and even stems from aromatic plants to source the pure
essential oils used in ABBA Aromatherapeutic shampoos, conditioners and styling
formulas. The balancing properties of these essential oils have a powerful
effect on the psyche, eliciting a range of emotions from relaxed to energized,
from peaceful to rejuvenated.
Aromatic plant power is also harnessed through Herbaltherapy, the science of
blending powerful botanical nutrients extracted when the entire plant is
compressed. Herbaltherapy ensures that ABBA Pure and Natural products deliver
the restorative benefits necessary to strengthen and condition the hair.